In 2016, a partnership between Studio—BA, 55/Brands, Talk, Box1824 was created to drive a massive consumer behaviour research for PepsiCo that would culminate in an entirely new energy drink. Our team was spread over 6 cities across 5 countries in Latin America: Colombia, Argentina, Brazil, Mexico, and Chile. The entire research took six months to be completed and along with a book to consolidate the data we designed an iOS app: a platform for learning, fostering insights and communication across Gatorade marketing teams in different offices around the globe.